From September 24 to 26, 2024, Lisbon will become the focal point of digital marketing with the SBC Summit 2024. This event brings together industry leaders, technology innovators, and marketing professionals to explore the latest trends and technologies.
What is the SBC Summit?
The SBC Summit is a global platform that connects key players in digital marketing and technology. With over 450 speakers and the participation of 25,000 professionals, it offers a unique opportunity to learn and establish valuable connections.
What Activities Does the Event Offer?
The SBC Summit 2024 will take place in Lisbon over three days filled with activities designed to explore the latest trends in sports betting, iGaming, digital marketing, and technology.
Each day will feature keynote speeches from industry leaders, specialized workshops, panel discussions on key topics such as regulation and technological innovation, and extensive networking opportunities.
Additionally, attendees will have the chance to participate in hands-on sessions to improve their strategies and skills. The event will also provide spaces for establishing strategic connections and collaborations.
Featured Speakers
Tony Hawk (legendary skateboarder and entrepreneur) and Tim Berners-Lee (inventor of the World Wide Web) will be the keynote speakers at the event.
The SBC Summit will also feature renowned industry leaders and experts, including:
- Neal Menashe: CEO of Super Group.
- Silvia Hoppe: CMO of Wunderino & Mybet.
- Gustaf Hagman: CEO and co-founder of LeoVegas Group.
- William Scott: President of Meridianbet.
- Bill Mummery: Executive Director of SBObet.
- París Smith: Founder of Life Winning.
- Stuart Simms: CEO of FairPlay Sports Media.
Tickets and Location of the SBC Summit
The event will be held at Feira Internacional de Lisboa and the MEO Arena. There are two types of tickets available:
- FULL EVENT PASS (€600): Includes full access to the conferences and exhibitions from Tuesday to Thursday, participation in all official event parties, and entry to the Super Stage. It also includes complimentary refreshments and meals, including breakfast and lunch, as well as access to all event content on demand after the event. This ticket can be much cheaper if purchased in advance (EARLY BIRD PASS €400).
- EXPO-ONLY PASS (€95): Offers access to the conference sessions and exhibitions from Tuesday to Thursday, including entry to the Super Stage at SBC Summit 2024. This is an ideal option for those who want to participate in the main event activities without accessing the official parties or meals included in other passes.
How to get to the event?
If you’re heading to the event, getting there is a breeze!
From Humberto Delgado Airport, you’re just a quick 10-minute journey away, making it super convenient for international visitors. If you prefer public transport, the Oriente station, which connects trains, buses, and the metro, is a mere 2-minute walk from the venue, offering effortless access.
Driving? No problem! FIL has 830 underground parking spaces available, charged hourly. And for those who prefer a more direct route, Uber and taxis are easily accessible throughout the area.
No matter your transport choice, reaching the event couldn’t be simpler!
LEOlytics Supports the SBC Summit
The SBC Summit is not only an excellent platform to explore the latest innovations in digital marketing and technology but also offers a wide range of topics that cover all sectors.
At LEOlytics, our mission is to provide link-building solutions that cater to any sector. Continuous learning and exposure to new ideas are essential to delivering high-quality service to our clients. That’s why we support events that promote innovation and knowledge sharing.
The SBC Summit is a unique opportunity to meet experts from various fields, allowing us to continue improving and expanding our strategies. Link-building is not confined to a single sector; it is a versatile tool that can drive the success of any business, which is why we are committed to staying at the forefront of knowledge across all fields.
We invite you to visit us at our stand during the SBC Summit to discuss how we can help you optimize your link-building strategy and enhance your brand’s online presence!
DMEXCO, Europe’s leading digital marketing exhibition and conference, will take place on September 18 and 19, 2024, in Cologne, Germany. This event brings together industry leaders, technology innovators, and professionals to explore the latest trends in digital marketing.
What is DMEXCO?
DMEXCO is a global platform that connects key players in digital marketing and technology. This year, under the theme «Prompting the Future,» the event will highlight the potential of digital technologies in marketing and communication. With over 800 international speakers and a wide range of activities, from conferences to workshops and networking sessions, DMEXCO offers a unique opportunity to learn from the best in the field.
What to Expect at DMEXCO?
DMEXCO 2024 will feature a comprehensive program combining keynote speeches, workshops on SEO, artificial intelligence, and e-commerce, along with panel discussions that will explore the future of digital marketing and programmatic advertising. Additionally, attendees will enjoy networking sessions and live performances, ensuring an enriching experience.
The event will also feature several themed stages: the Main Stage, where global leaders will share trends and strategies; Deep Dive sessions for an in-depth analysis of specific topics; and practical workshops focused on applicable skills.
For more information about the event schedule, you can visit their website.
Featured Speakers
DMEXCO will feature an impressive lineup of speakers, including:
- Jennifer Treiber-Ruckenbrod: Marketing Director DACH at BMW Group.
- Rik Strubel: Chief Marketing Officer at Westwing Group SE.
- Kerstin Köder: Regional CMO for Eastern and Central Europe at SAP SE.
- Sylvain Le Borgne: CDO at JCDecaux.
- Nadine Bartenschlager and Catherine Niebuhr: CMO at NIVEA Germany/Switzerland.
- Sebastian Hamann: Co-CEO at shopware AG.
- Rebecca Bezzina: CEO EMEA at R/GA.
- Max Klockenhoff: Managing Director at gen-up.
- Stephanie von Behr: Founder at Founderland.
- Jan König: Co-Founder at Odaline.
- Dora Osinde: CCO at Ogilvy Germany.
- Adam Singolda: Founder and CEO at Taboola.
- Susanne Franz: CMO at Volkswagen.
Event Tickets
DMEXCO offers several types of tickets to suit different needs:
- Trade Visitor Ticket (€219): Full access to the Expo and Conference, including all thematic areas.
- Young Leader Ticket (€59): Specially designed for young talents in digital business up to 26 years old. Includes access to the DMEXCO Expo and Conference, plus a ticket to the BVDW Digital Pioneer Network.
- Student & Trainee Ticket (€29): For students and trainees. Includes access to the DMEXCO Expo and Conference, plus a ticket to the BVDW Digital Pioneer Network.
How to get to the event?
Now the question is, how do I get to the event without a car from Cologne Airport?
- Walk from the airport to Köln/Bonn Flughafen train station:
- Exit the airport and follow the signs to the train station. It’s about a 13-minute walk (1.0 km).
- Take the RB27 train towards Mönchengladbach:
- At Köln/Bonn Flughafen station, board the RB27 (10620) train heading to Mönchengladbach. The journey takes approximately 9 minutes without stops.
- Get off at Cologne Messe/Deutz station:
- Your stop is Cologne Messe/Deutz station.
- Walk from the station to Koelnmesse exhibition center:
- From Cologne Messe/Deutz station, walk about 19 minutes (1.4 km) to the Koelnmesse exhibition center at Messepl. 1, 50679 Köln.
LEOlytics at DMEXCO
We are proud to participate in DMEXCO 2024. We firmly believe in the importance of innovation and growth in digital marketing and artificial intelligence. Events like DMEXCO allow us to learn, grow, and connect with other industry professionals.
We will have a stand at the event, where we will be available to discuss our link-building strategies and how we can help enhance your brand’s online presence.
If you’d like to schedule a meeting with us, write to us or visit our stand at Hall 08.1 | Stand A006 to learn more about our services and discover how we can collaborate to take your business to the next level.
On the 13th and 14th of May, this event will gather leading companies and suppliers in eCommerce, Digital Marketing, Big Data, and AI at E-SHOW Barcelona.
This congress, held in conjunction with the Technology for Marketing (TFM) and Big Data & AI World trade fairs, will provide unique networking opportunities and synergies among participants. With dedicated auditoriums and exhibition areas, the event promises to be a pivotal space for knowledge exchange in the digital sphere.
The value of E-SHOW
E-SHOW Barcelona concluded its 40th edition with outstanding participation: more than 130 exhibiting companies and an attendance of over 8,000 professionals from the fields of eCommerce, big data, AI, and digital marketing.
Among the visitors, 30% were high-level executives who had the opportunity to explore the stands and participate in exclusive networking activities, as well as attend more than 120 presentations distributed in various auditoriums.
This B2B event, recognized as the main event in Spain in the e-commerce and retail sector, presented an area dedicated to digital marketing, called Technology for Marketing, and expanded its synergies by integrating for the first time the Big Data & AI World Barcelona, FBA Show, and the exclusive Prestashop Village.
For two days, visiting professionals had the opportunity to learn about the latest innovations from the more than 130 exhibiting companies, leaders in the market.
Why attend E-SHOW Barcelona?
E-SHOW Barcelona is positioned as the leading growing trade show in Europe, covering both B2B and B2C eCommerce. It serves as the epicenter where the latest trends, innovations, and opportunities in the world of e-commerce converge, offering a comprehensive experience for all players in the sector.
This event is part of the #1 growing eCommerce trade show, where you can access the latest innovations and opportunities in the market. They showcase success stories, learning from real-life experiences shared by national and international eCommerce leaders. Address key industry topics, such as the latest trends in voice shopping, artificial intelligence, marketing automation, or the evolution of logistics.
Share ideas and thoughts on the industry with industry professionals. This conference allows you to strengthen your professional network with key eCommerce suppliers, customers, and partners.
E-SHOW 2024 attendees and presentations
During the E-SHOW itself, several activities and conferences will take place from 13 to 14 May. Here are some of the attendees and their presentations:
– Adrià López, Global Data Driven Marketing Manager at Cupra: ‘CUPRA: Driving Conversion Through Emotions and Performance’.
– Aleix Pi, E-commerce Manager at MISAKO: ‘Transforming MISAKO: From Rebranding to the Digital Revolution’.
– Carmen Castellano, Enterprise Lead at Quantum Metric: ‘Making Digital Optimization Everybody’s Business’.
– Dr. Irina Mirkina, Innovation Manager – AI Lead at UNICEF: ‘Effective AI Governance’.
– Hugo Hamad, Director of Artificial Intelligence at DECATHLON: ‘AI: From Hype to Value Creation’.
– Joanna Dembowska, Vice President O2CX Customer Experience at Levi Strauss & Co: ‘Customer Experience Through Empowerment and Transparency’.
In addition to the presentations, you will be able to participate in dynamic panel discussions where you can share knowledge and feedback with other industry experts. This interactive experience will enrich your attendance at the event and promote the exchange of ideas among professionals.
Into the Marketing attends E-SHOW for networking.
We know firsthand the networking potential of the event, which is why our CEO, Jesús Alfaro, attends every year to engage with sector experts and discuss the functionalities of our linkbuilding tool, LEOlytics.
Will you miss out? Seize this unique opportunity to connect with leading companies and professionals in the sector. Expand your network and capitalize on the synergies that can emerge from these interactions.
Join us and be part of this enriching experience that can propel your career and business goals forward!
What is BrightonSEO?
BrightonSEO is a mega-conference in which thousands of experts come together to talk and learn about SEO. During the 25th and 26th of April, you will be able to attend countless conferences offered by internationally recognized professionals along with the opportunity to create new links that will strengthen your network. To achieve better results, there is nothing like collaborating with the right people and surrounding yourself with the most suitable professionals to help continue your career growth.
BrightonSEO offers high-quality conferences, learning, courses, workshops, and networking. Attendees will have access to many experts who would otherwise be out of reach. The organization also prepares parties where attendees can strengthen their relationships and unwind after intense days filled with new concepts and learning. All of this takes place in a vibrant city with multiple entertainment options.
Where is it held?
As its name suggests, the event takes place in Brighton, one of the most important cities in England, located an hour by train from London. This coastal city has the charm typical of seaside towns and a thriving startup culture.
Bursting with life, with a large student community, Brighton is an open city where anything is possible, so why not kick off the day with a tavern chat?
Brighton Centre, the largest convention center in the south of England
The conference will mainly take place in the Brighton Center. The convention center has a capacity of 4,500 people, making it the largest building of its kind in all of southern England.
Price of the 2024 tickets
There are three ways to purchase tickets for BrightonSEO:
- BrightonSEO Ballot Tickets: These tickets are complimentary but provide limited access to a single day of the event. Unfortunately, for the April edition, they are already sold out.
- Friend Tickets: These tickets grant access to both days of the conference, a welcome bag, and admission to the Fringe Event. The cost is £400 plus tax.
- Training Tickets: In addition to access to the main event, these tickets include participation in a training session held the day before the conference and lunch on the event day. The price for Training Tickets is £890 plus tax.
The professionals who will come to BrightonSEO 2024
If you’ve been impressed by the number of speakers at LEOlytics conferences before, this one will truly leave you speechless. This event far exceeds the previous record, boasting a significant number of influencers from the realms of digital marketing and business.
Attempting to cover all of them in this article would be impossible. Instead, we’ll highlight a few that we find particularly compelling, sparking your curiosity.
Chima Mmeje
Chima spearheads content marketing efforts at Moz, aiming to establish the company as a frontrunner in the SEO industry. Additionally, he is the founder of The Freelance Coalition for Developing Countries, a non-profit organization dedicated to offering free resources and training for BIPOC marketers worldwide.
Alex Hogan
Alex serves as the Associate Marketing Director at PushON. With over a decade of agency experience, his expertise primarily lies in the paid space. He also brings valuable client-side experience from the fashion industry to his role.
Ana Llorente Pérez
Ana heads the content department at Doofinder, specializing in SEO and video content. She oversees an international team and has a track record of success, having previously achieved 1 million views and 50,000 subscribers within a six-month period.
Benjamin Szturmaj
Benjamin holds the position of Executive SEO at SIXT and is the founder of Directware. Since 2015, his primary focus has been on leveraging strategies for Google and YouTube.
Carla Rovaris
With nine years of marketing experience under her belt, Carla has spearheaded paid media initiatives for renowned brands like Adidas and Gucci. Following her tenure with these brands, she ventured into entrepreneurship by founding a social enterprise. Presently, she is fully committed to managing her three companies: a marketing consultancy, a fashion rental platform, and a luxury swimwear line.
Christopher Hofman Laursen
Christopher heads the SEO department at InboundCPH, a prominent digital agency based in Copenhagen, Denmark. He is a frequent attendee at the Danish SEO conference, SEOday, and is recognized as a contributor to MOZ. Notably, his article on Customer Journey mapping was the most popular piece on the platform in 2022.
The BrightonSEO conferences 2024
At the BrightonSEO event, you’ll encounter a diverse array of presentations designed to enhance your SEO skills and knowledge. It’s an extensive knowledge repository condensed into just two days.
The presentation topics cover a wide spectrum, including customer management, content creation, data analysis, PR, link building, marketing outreach, pay-per-click advertising, social media, strategies, tactics, and more.
Below is a summary of some of the talks by the aforementioned speakers scheduled to take place during the event:
- Chima Mmeje, AI and the machines: how to become the source of truth with authoritative content.
- Alex Hogan, Cost-effective tactics for navigating CPC surges.
- Ana Llorente Pérez, SEO for YouTube: growing and scaling your brand’s channel.
- Benjamin Szturmaj, How videos can elevate your Google rankings and improve your EEAT.
- Carla Rovaris, The importance of AI in Meta.
- Christopher Hofman Laursen, How to categorize keywords with Power BI and ChatGPT.
Other presentations that may pique your interest include the following:
- Michelle Goodall, What is community based marketing (CBM)?
- Krzysztof Marzec, What kind of links Google loves?
- Diane Kulseth, Why brand sentiment will be core to SEO in 2024 and how to maximize it.
- Andrew Balerdi, Why you should give a sh*t about Brand.
- Erik Wikander, Will SEO die? The future of search and content marketing in a post AI world.
- Dixon Jones, Writing content that search engines (and humans) can really understand.
Courses and workshops for all levels
In addition to conferences and networking opportunities with industry experts, BrightonSEO provides various training options:
- Public courses: These are conducted in person.
- Online learning: BrightonSEO operates its own online school for individuals unable to attend in person.
- In-company training: Tailored courses designed for teams and organizations seeking to enhance their business.
- Training scholarships: Available for both professionals and experts.
To fully capitalize on this congress, it’s advisable to enroll in some of these courses.
LEOlytics is one of the sponsors of BrightonSEO 2024
LEOlytics, as an expert company in the world of links and linkbuilding, will be present at BrightonSEO. And we’re not just attending – we have also decided to participate as sponsors, because we want to support an initiative that is very beneficial for the industry. We believe in building bridges between professionals and, of course, because we consider SEO a specialty that requires constant updating.
No matter how much you think you’ve mastered it, you must continue sharing opinions, analyzing processes, and testing things out. Otherwise, your knowledge will become obsolete sooner rather than later – particularly with the environment changing so rapidly right now.
If you’d like to meet us, you can schedule an appointment with us by sending a contact email to hello@leolytics.com or writing to our contact form.
As you can see, BrightonSEO is much more than a set of specialized conferences; it is an essential international experience worth living. So, now you know, on April 25th and 26th, you have a new opportunity to attend an event that all SEO experts are talking about.
BrightonSEO 2023 information
The professionals who will come to BrightonSEO 2023
The number of search engine optimization (SEO) professionals that will meet at BrightonSEO is enormous. However, experts from other marketing disciplines will also be present.
Lauren Henley
Ten years of experience backs up Lauren Henley’s knowledge as an expert in digital public relations at the prestigious Manchester-based agency, JBH. In her talk «Do inner-page links=impact? What I learned from building 500 in a year,» she will discuss what elements turn a link into a good link, how to work with SEO, public relations, and content creation teams to achieve objectives, and provide tips for natural link building.
Dirk Schembri
Dirk Schembri’s personal project, DIRKSEO, is a reference in positioning and search engines, especially in the iGaming industry, where he has spent almost a decade helping companies stand out from the competition and rank better in search engines.
At Brighton, he will present his talk «Creating a future-proof content strategy with topical clusters,» a new SEO lesson for a professional who has already presented at other conferences held in Greece, the Philippines, or Denmark. He has a lot to share.
Brenton Thomas
After several years of working in the industry, Brenton Thomas ventured into entrepreneurship by creating the agency Twibi, where he pours all his knowledge into search and payment networks (an area in which he has become a master over the years), as well as many other SEO strategies.
At the conference, he will present his talk «How to generate backlinks without breaking the bank,» a masterclass on how to get links for your web pages while saving time and money.
Greg Gifford
It’s lucky to have the charismatic, energetic, and fun Greg Gifford in this edition. He’s not only an SEO authority but also very didactic and passionate about teaching and sharing everything he’s learnt.
If you’ve never had the chance to see him live, you can finally do so. He’s based in Texas, so it’s not something of a treat for us this year. Although, given his communication skills and broad knowledge, he moves faster than the Google algorithm.
To talk about Greg Gifford, let’s copy word for word that apocryphal review that the New York Times attributed to Lola Flores back in the day: «He doesn’t sing or dance -or so I think-, but don’t miss it.» Well, enjoy his talk «The Fast and Furious Guide to Real-World Link Building.»
Carlos Meza
Carlos Meza makes his debut as a speaker at BrightonSEO. He brings his talk «Is Content the King of Modern SEO?» In this conference, Carlos will convey several relevant ideas about the world of content creation, an SEO field in which he moves with the precision of a heart surgeon.
Through content generation, it’s possible to attract a large amount of organic traffic. But, generating relevant content that helps you grow requires time and wisdom, such as the one his company Crowd Content displays, which agencies, brands, e-commerce, publishers, and individuals unequivocally trust.
Isa Lavahun
When we talk about Isa Lavahun, we’re talking about a digital strategist who has worked with many clients who can testify to her high capabilities. Isa is a digital strategist who excels in fields such as public relations, content creation, social media, and search-related marketing.
Those who have worked with her know that she’s a team player, adding her intelligence and creativity. Entrusting your brand to Isa Lavahun means having the assurance that your brand is on the right track.
This time, she’ll delight the audience with «When Links Aren’t Enough – The Value of Link Acquisition Beyond Coverage and Links,» in which she’ll provide a refreshing vision on how to practically approach the world of public relations marketing.
Bibi the Link Builder
You’re sure to learn a lot if you attend «Y U No Reply? How to Write Outreach Emails That Convert,» a compendium of interesting tips on how to make your emails stand out in the inbox of their recipients by Bibi the Link Builder.
Bibi has a personality as overwhelming as it is original, and all that is reflected in the way she approaches work. She’s an expert in obtaining highly beneficial links for her clients. It’s fortunate to be able to share an event with a reference like her.
The BrightonSEO conferences 2023
At the Brighton conference, you’ll find an overwhelming number of talks to improve your SEO knowledge and skills. A sea of wisdom condensed into just a few days.
The topics of the talks are very diverse:
- Client management
- Content
- Data/analytics
- Digital public relations
- Linkbuilding
- Outreach marketing
- PPC
- Social networks
- Strategies
- Techniques
Here is the list of conferences that will be held at the BrightonSEO event:
- Congratulations, you´re global! What you wish someone told you, for Hinde Lamrani.
- Creating a future-proof content strategy with topical clusters, for Dirk Schembri.
- CSR is not PR, for Sangeeta Waldron.
- Data-driven SEO & content strategy to reduce your customer acquisition, for Prashant Puri y Lomit Patel.
- Fully automated link building – is it really possible?, for Sam Oh.
- How to generate backlinks without breaking the bank, for Brenton Thomas.
- How to target your dream media with a personalised PR process, for Raluca Zdru.
- How to win Digital PR clients, for Shaun Brown.
- Methods and tools to plan and create your content, for Sante Achille.
- PR newsjacking: dos, don´ts, highs and lows, for Uday Radia.
- The fast and furious guide to real world link building, for Greg Gifford.
- Using digital PR to enhance your EEAT signals, for Amanda Walls.
- When links aren´t enough – the value of link acquisition beyond coverage and links, for Isa Lavahun.
- Y U no reply? How to write outreach emails that convert, for Bibi the Link Builder.
Courses and workshops for all levels
The amount of knowledge circulating at BrightonSEO is vast. Not only can you enjoy the fantastic talks mentioned above, but the event also offers specific workshops and courses for different profiles, from beginner-focused training to niche workshops for specialists.
These are the courses you’ll find at BrightonSEO:
- Content creation for digital PR (advanced) training course.
- Copywriting for SEO training course.
- Digital PR for link building training course.
- International SEO training course.
- Link building and outreach (advanced) training course.
- Managing crawling & indexing training course.
- On-site content strategy training course.
- SEO auditing training course.
- Technical on-page SEO (advanced) training course.
There are many training options for any level of professional that needs it, with clear and precise information. No time is wasted. This is a chance to learn and progress in the various fields of SEO and train more comprehensive and capable professionals.
The arrival of spring brings with it the celebration of an essential event in the marketing world: Friends of Search. This is one of the most reputable conferences in Europe and the number one in the Benelux area (Belgium, Netherlands, and Luxembourg).
Friends of Search; Searches for All
The 11th Friends of Search will take place in Amsterdam on March 21, 2024. This is a specialized conference in search engines that offers a series of conferences to showcase the latest advances and new trends in the world of SERP searches, SEO, and SEA.
The event is organized by DDMA (Data-Driven Marketing Association) and VIA.
DDMA is a Dutch association with nearly 400 member companies and focuses on the use of data. It does so in an innovative way without forgetting that data must be treated with great care since it is sensitive material.
VIA is a network through which its more than 250 members enhance their business opportunities and find new avenues to exploit.
Expert conferences and much more
Friends of Search is especially suitable for marketing industry professionals, as search engines and their management are the main themes of the conference.
The event will have a magnificent finale. The organization will offer participants drinks, dinner, and immediately after, a DJ session where attendees can enjoy themselves while networking.
Kromhouthal: An ideal place to organize events
The conference will take place at Kromhouthal, a modern and functional venue located in the Dutch city of Amsterdam. Other renowned companies such as Mercedes Benz, Tom Tom, or Het Financieele Dagblad have chosen this venue to organize their events in the Dutch capital.
The event has great access to both public transport and private vehicles. The venue has a high number of parking spaces available to attendees at the building’s entrance.
Price of the event
To attend the event, you can purchase tickets online. If a discount is available, you may apply it.
Here are the current rates for Friends of Search:
- Standard Visitor: €629.20 per person, includes dinner and access to the after-party.
- Visitor Member of DDMA or VIA: For attendees working under contract with companies that are members of DDMA or VIA, the price is slightly reduced to €538.45. This option also includes beverages and snacks.
Buy your ticket and share time and space with key representatives of the digital marketing industry.
Why attend the Friends of Search event
Any professional (even non-professionals) in search, ranking, and marketing should make Friends of Search a must. It is a leading meeting where some of the biggest experts in the field gather and share their opinions, best strategies, tips, and personal vision about the state of the industry and where it is heading with attendees.
The value obtained from attending this event is invaluable and allows access to relevant knowledge in a short period of time.
The advantages of attending Friends of Search are:
- Learning about SEO: Knowing how the most influential professionals in the industry work will make you a much more prepared professional.
- Recycling and new SEO techniques and trends: Search engines are a discipline that requires constant training. Here you have the opportunity to learn new techniques.
- Save learning time: All of the learning you will get at this conference is condensed into a day. In just a single day, you can learn what may otherwise take many months or even years.
- Direct contact with professionals in the sector: The conference allows the sharing of space and time with industry-leading SEO experts. You can establish personal contact and meet face-to-face with those who set the industry’s trends.
- Environment: Nothing helps to learn as much as having an environment in which all participants flow with the same energy and are predisposed to network and share.
It is time to take advantage of the opportunity to network so your project can continue progressing step by step.
The speakers of Friends of Search 2024
Friends of Search is an event renowned for bringing together numerous speakers, distinguishing itself in the world of congresses.
They cover various topics in digital marketing, including SEM, SEO, privacy, and trends.
Below, we will highlight some of them to demonstrate the diversity and multidisciplinary nature of the event:
- Aleyda Solis, presenting «The Impact Of AI In SEO: How Is It Going And What To Expect Next,» will provide an overview of the current state of AI in SEO.
- Gianluca Binelli, in «Confessions Of A Performance Marketing Man: Unraveling The Agency Paradox,» will share insights from his years of experience in the digital marketing industry, starting at Google and then leading a rapidly growing performance agency.
- Bibi Raven, with «Say Goodbye To Boring Outreach: AI-Powered Emails For Link Building,» will enlighten us on enhancing email outreach using AI.
- Roxana Stingu, presenting «Vision Forward: Tracing Image SEO from its roots to AI-enhanced horizons,» will explore the evolution and advancements in image search optimization, influenced by AI.
- Arnoldo Cabrera, with «Ikea.com: How To Scale SEO The Ikea Way,» will delve into IKEA’s successes and SEO strategies over the past decade.
- James Murray, in «AI in Action: Beyond the Hype of Gen AI,» will examine the impact of AI on advertising and content generation, discussing shifts in consumer behavior in new conversational search paradigms.
- Gregory Edwards, presenting «Marketplace SEO: Learnings for all site types,» will explain the importance of not underestimating technical changes at scale, as well as addressing Google indexing with a «less is more» approach and optimizing strategies for maximum effectiveness.
- Purna Virji, in «Make Inclusion The Default: Actionable strategies to make your content more inclusive while avoiding FOMU (yes, FOMU),» will tackle inclusion in the workplace and strategies for overcoming the fear of making mistakes.
Sponsors of Friends of Search 2024
In its 11th edition, Friends of Search has secured funding and sponsorship from numerous industry-leading companies, including:
New Story, Kinesso, Artefact, Adwise, Abovo Maxlead, and True Clicks are among the sponsors contributing to the success of this event.
However, these are just a few examples. Other companies such as Product Hero, Orange Valley, Dentsu, and Adchieve have also joined in supporting this congress.
In LEOlytics, We Renew Our Sponsorship of Friends of Search
As a linkbuilding and international PR tool, LEOlytics proudly continues its sponsorship of Friends of Search as an integral part of the event.
We extend our heartfelt gratitude to Eduard Blacquière, Lennert de Rijk, Bas van Poorten, Stefan Rooijakkers, Gerk Mulder, Mark Grasmayer, Merel de Koning, Bob Younge, Marco Rensen, Laura van Gessele, and Naomi Wallenburg for their dedication and hard work in organizing this event. Their contributions have been invaluable in ensuring the success of this congress. As we celebrate the 11th edition, it is truly remarkable to witness the continued growth and success of this event year after year.
For 10 years, LEOlytics has made it possible for clients to improve their SEO positioning through its ability to place links in countless media. The company has an extensive database of more than 15,000 media outlets from various countries such as Spain, France, Italy, Germany, the Netherlands, Latin America, Norway, Greece, and Romania, among others. LEOlytics’ database and media catalog are constantly being updated, so outlets with enormous potential for clients are added frequently, both in terms of topics and metrics.
Our platform offers the possibility of:
- Improving search engine rankings through the placement of external links.
- Boosting your company’s branding as it allows your brand to appear on countless highly recognized media outlets.
- Receiving personalized customer service by catering to your needs via email, phone, or WhatsApp.
- Publishing in Spanish and international media: the list of more than 11,000 media outlets contains websites from different countries and is not limited to just Spanish media.
- Getting quality texts: the content is written by native journalists in each language.
If you plan to attend Friends of Search on March 21, 2024, at Kromhouthal, Amsterdam, we extend an invitation to schedule an appointment with us through Friends of Search! We would be delighted to demonstrate how we can assist you. Locate our booth at the event and engage with our team! We eagerly anticipate meeting you soon!
Friends of Search 2023 information
The speakers of Friends of Search 2023
By providing top-quality information to event attendees, the value of Friends of Search lies in the quality of its speakers.
Lily Ray
Talking about Lily Ray is talking directly about SEO – despite having many other accolades. That’s because the Californian has been closely linked to the world of web development since she was a child. Although she had a stage in which she explored other paths, SEO came into her life in 2010. Today she has become, without debate, not only an international reference in the search sector but also in marketing.
Her successful Amsive Digital agency has been helping websites and companies to position themselves and achieve their goals for years with an approach that helps overcome all the digital challenges that may appear along the way. Of course, the company also focuses on finding other digital solutions beyond SEO too.
At this event, she will present her conference «To be announced,» which promises large doses of industry wisdom.
Barry Adams
For those who are not yet very familiar with SEO, it is important to note that Barry Adams is an authority in the field. The secrets of search have long ceased to be secrets for him.
Adams has been ranking websites and driving projects forward for 25 years. In the past two and a half decades, he has had the opportunity to work with giants such as FOX, News UK, and The Guardian. The fact that companies of this caliber trust a professional like Barry is more than enough evidence of his worth. And, all of this without neglecting his great didactic vocation, which we who are interested in learning from him, appreciate.
If you want to continue growing alongside this SEO expert, you will have the opportunity to meet him at Friends of Search. There, Adams will reveal a bit of his professional history in his talk «SEO in 2013, 2023 and 2033: the more things change…»
Are you curious? Luckily, you can get to know more about his «art» by following his interesting newsletter: seoforgooglenews.com.
Gemma Fontané
Listening to Gemma Fontané is always a pleasure. Accustomed as she is to giving lectures and providing training where she pours out all of her experience and knowledge, Gemma always gives memorable moments to the audience. At the Friends of Search conference, she is sure to win over the audience once again with her presentation «How to leverage E-E-A-T to boost your international expansion.»
For Gemma, SEO and analytics are her strengths. Fortunately, in the Netherlands you will have a unique opportunity to get to know this Catalonian consultant with a lot to say.
Ana Carreira Vidal
Ana Carreira Vidal’s Twitter account (@toocoolita) is a magnificent window to look through when diving into issues on the topics of advertising, marketing, or e-commerce. Fun and entertaining, Ana always has an interesting point of view to contribute in this sector where it is not at all easy to be original and imaginative.
At this tenth anniversary of Friends of Search, she will be present and delight us all with her presentation «Incrementality: experiments for search unfolded.» At LEOlytics, we are very eager to listen to her teachings.
Kristina Azarenko
Kristina Azarenko is the founder of the Canadian agency MarketingSyrup.com. Kristina stumbled upon the world of SEO by accident. She took a course more than 10 years ago, and the content attracted her so much that she hasn’t stopped dedicating herself to this sector ever since.
Azarenko approaches the problems of her work with the mentality of a researcher and private detective: lurking and analytical. In each job, she puts her brain through the paces to find the perfect solution. Azarenko’s ability to follow the trail and her love for the profession has made her a visible leader in SEO, yielding a great reputation along the way.
In this conference, Azarenko will talk about «E-commerce internal linking: into the spider-verse.»
Beth Quigley and Brendan Almack
Wolfgang Digital agency is a highly recognized company in the digital sector, with a long list of awards that certify the quality of their services and extensive knowledge.
Both Beth Quigley and Brendan Almack are visible leaders of this rapidly advancing digital project, which boasts a team of more than 70 people.
Both of them will surprise us with the irreverent touch of their presentation, «ROAS is killing your growth!!!»
Other Speakers
The aforementioned speakers are not the only ones who will attend Friends of Search, nor are they necessarily the most reputable. At the Dutch conference, you can also see, listen, and share experiences with people as qualified as those mentioned below:
- Frederick Vallaeys will enlighten us with his talk «How to use Chat GPT, Bard, and other AI to become a better PPC marketer.»
- Simo Ahava will participate in the conference with «Help me, help you. The art of solving problems.«
- Melanie Deziel will speak about «The one KPI we should all be optimizing for.«
- Gary Illyes will explain lots in his «Live Q&A with Google & SEOS.»
- Marco Frighetto will bring his talk «First-party data & PPC: future-proof your advertising strategy.«
- Heather Physioc will contribute her knowledge with «Finding competitive advantage in the commoditized SEO industry.»
- Hollie Gibson will reveal her experience in the ASICS case study, «Going the extra mile!«
- Dan Morehead will give his conference «EURO 2024: SEO for the beautiful game.»
- Tom Pool will enlighten us with the talk «How to fix common & not so common core web vitals issues.«
- Mitch Komen will bring the case of Wehkamp in his talk «How Wehkamp is measuring the incrementality of paid search on a customer level.«
- Monica Orsino will focus on Microsoft advertising health clinics.
- Romar van der Leij will focus on legal issues through «Privacy first marketing solutions: a legal overview.«
- Michel Nienhuis and Fleur Verwijs will jointly present the conference «Omoda PPC case: the profitable growth engine.«
You can find more information about the presentations and speakers of the event by consulting the program on this page: https://friendsofsearch.com/nl/speakers/program/.
Sponsors of Friends of Search 2023
The tenth edition of Friends of Search will have the support of a good number of companies whose efforts make it possible for an event of this magnitude to continue being celebrated.
SE Ranking is one of the sponsors of this search party. In a meeting like this, the presence of an all-in-one marketing and SEO analysis tool that has more than 700,000 clients worldwide cannot be understated.
Another company that contributes to the day is Happy Horizon, a leading digital creative agency in the European scene. SEO? Yes, of course, but they also excel in branding, data analysis, user experience, and many other areas.
They are not the only organizations investing to make this project a success on its tenth anniversary. Entities such as TrueClicks, Adchieve, Merkle, and Orange Valley, among others, did not want to miss the party either.