The arrival of spring brings with it the celebration of an essential event in the marketing world: Friends of Search. This is one of the most reputable conferences in Europe and the number one in the Benelux area (Belgium, Netherlands, and Luxembourg).
Friends of Search; Searches for All
The 11th Friends of Search will take place in Amsterdam on March 21, 2024. This is a specialized conference in search engines that offers a series of conferences to showcase the latest advances and new trends in the world of SERP searches, SEO, and SEA.
The event is organized by DDMA (Data-Driven Marketing Association) and VIA.
DDMA is a Dutch association with nearly 400 member companies and focuses on the use of data. It does so in an innovative way without forgetting that data must be treated with great care since it is sensitive material.
VIA is a network through which its more than 250 members enhance their business opportunities and find new avenues to exploit.
Expert conferences and much more
Friends of Search is especially suitable for marketing industry professionals, as search engines and their management are the main themes of the conference.
The event will have a magnificent finale. The organization will offer participants drinks, dinner, and immediately after, a DJ session where attendees can enjoy themselves while networking.
Kromhouthal: An ideal place to organize events
The conference will take place at Kromhouthal, a modern and functional venue located in the Dutch city of Amsterdam. Other renowned companies such as Mercedes Benz, Tom Tom, or Het Financieele Dagblad have chosen this venue to organize their events in the Dutch capital.
The event has great access to both public transport and private vehicles. The venue has a high number of parking spaces available to attendees at the building’s entrance.
Price of the event
To attend the event, you can purchase tickets online. If a discount is available, you may apply it.
Here are the current rates for Friends of Search:
- Standard Visitor: €629.20 per person, includes dinner and access to the after-party.
- Visitor Member of DDMA or VIA: For attendees working under contract with companies that are members of DDMA or VIA, the price is slightly reduced to €538.45. This option also includes beverages and snacks.
Buy your ticket and share time and space with key representatives of the digital marketing industry.
Why attend the Friends of Search event
Any professional (even non-professionals) in search, ranking, and marketing should make Friends of Search a must. It is a leading meeting where some of the biggest experts in the field gather and share their opinions, best strategies, tips, and personal vision about the state of the industry and where it is heading with attendees.
The value obtained from attending this event is invaluable and allows access to relevant knowledge in a short period of time.
The advantages of attending Friends of Search are:
- Learning about SEO: Knowing how the most influential professionals in the industry work will make you a much more prepared professional.
- Recycling and new SEO techniques and trends: Search engines are a discipline that requires constant training. Here you have the opportunity to learn new techniques.
- Save learning time: All of the learning you will get at this conference is condensed into a day. In just a single day, you can learn what may otherwise take many months or even years.
- Direct contact with professionals in the sector: The conference allows the sharing of space and time with industry-leading SEO experts. You can establish personal contact and meet face-to-face with those who set the industry’s trends.
- Environment: Nothing helps to learn as much as having an environment in which all participants flow with the same energy and are predisposed to network and share.
It is time to take advantage of the opportunity to network so your project can continue progressing step by step.
The speakers of Friends of Search 2024
Friends of Search is an event renowned for bringing together numerous speakers, distinguishing itself in the world of congresses.
They cover various topics in digital marketing, including SEM, SEO, privacy, and trends.
Below, we will highlight some of them to demonstrate the diversity and multidisciplinary nature of the event:
- Aleyda Solis, presenting «The Impact Of AI In SEO: How Is It Going And What To Expect Next,» will provide an overview of the current state of AI in SEO.
- Gianluca Binelli, in «Confessions Of A Performance Marketing Man: Unraveling The Agency Paradox,» will share insights from his years of experience in the digital marketing industry, starting at Google and then leading a rapidly growing performance agency.
- Bibi Raven, with «Say Goodbye To Boring Outreach: AI-Powered Emails For Link Building,» will enlighten us on enhancing email outreach using AI.
- Roxana Stingu, presenting «Vision Forward: Tracing Image SEO from its roots to AI-enhanced horizons,» will explore the evolution and advancements in image search optimization, influenced by AI.
- Arnoldo Cabrera, with «Ikea.com: How To Scale SEO The Ikea Way,» will delve into IKEA’s successes and SEO strategies over the past decade.
- James Murray, in «AI in Action: Beyond the Hype of Gen AI,» will examine the impact of AI on advertising and content generation, discussing shifts in consumer behavior in new conversational search paradigms.
- Gregory Edwards, presenting «Marketplace SEO: Learnings for all site types,» will explain the importance of not underestimating technical changes at scale, as well as addressing Google indexing with a «less is more» approach and optimizing strategies for maximum effectiveness.
- Purna Virji, in «Make Inclusion The Default: Actionable strategies to make your content more inclusive while avoiding FOMU (yes, FOMU),» will tackle inclusion in the workplace and strategies for overcoming the fear of making mistakes.
Sponsors of Friends of Search 2024
In its 11th edition, Friends of Search has secured funding and sponsorship from numerous industry-leading companies, including:
New Story, Kinesso, Artefact, Adwise, Abovo Maxlead, and True Clicks are among the sponsors contributing to the success of this event.
However, these are just a few examples. Other companies such as Product Hero, Orange Valley, Dentsu, and Adchieve have also joined in supporting this congress.
In LEOlytics, We Renew Our Sponsorship of Friends of Search
As a linkbuilding and international PR tool, LEOlytics proudly continues its sponsorship of Friends of Search as an integral part of the event.
We extend our heartfelt gratitude to Eduard Blacquière, Lennert de Rijk, Bas van Poorten, Stefan Rooijakkers, Gerk Mulder, Mark Grasmayer, Merel de Koning, Bob Younge, Marco Rensen, Laura van Gessele, and Naomi Wallenburg for their dedication and hard work in organizing this event. Their contributions have been invaluable in ensuring the success of this congress. As we celebrate the 11th edition, it is truly remarkable to witness the continued growth and success of this event year after year.
For 10 years, LEOlytics has made it possible for clients to improve their SEO positioning through its ability to place links in countless media. The company has an extensive database of more than 15,000 media outlets from various countries such as Spain, France, Italy, Germany, the Netherlands, Latin America, Norway, Greece, and Romania, among others. LEOlytics’ database and media catalog are constantly being updated, so outlets with enormous potential for clients are added frequently, both in terms of topics and metrics.
Our platform offers the possibility of:
- Improving search engine rankings through the placement of external links.
- Boosting your company’s branding as it allows your brand to appear on countless highly recognized media outlets.
- Receiving personalized customer service by catering to your needs via email, phone, or WhatsApp.
- Publishing in Spanish and international media: the list of more than 11,000 media outlets contains websites from different countries and is not limited to just Spanish media.
- Getting quality texts: the content is written by native journalists in each language.
If you plan to attend Friends of Search on March 21, 2024, at Kromhouthal, Amsterdam, we extend an invitation to schedule an appointment with us through Friends of Search! We would be delighted to demonstrate how we can assist you. Locate our booth at the event and engage with our team! We eagerly anticipate meeting you soon!
Friends of Search 2023 information
The speakers of Friends of Search 2023
By providing top-quality information to event attendees, the value of Friends of Search lies in the quality of its speakers.
Lily Ray
Talking about Lily Ray is talking directly about SEO – despite having many other accolades. That’s because the Californian has been closely linked to the world of web development since she was a child. Although she had a stage in which she explored other paths, SEO came into her life in 2010. Today she has become, without debate, not only an international reference in the search sector but also in marketing.
Her successful Amsive Digital agency has been helping websites and companies to position themselves and achieve their goals for years with an approach that helps overcome all the digital challenges that may appear along the way. Of course, the company also focuses on finding other digital solutions beyond SEO too.
At this event, she will present her conference «To be announced,» which promises large doses of industry wisdom.
Barry Adams
For those who are not yet very familiar with SEO, it is important to note that Barry Adams is an authority in the field. The secrets of search have long ceased to be secrets for him.
Adams has been ranking websites and driving projects forward for 25 years. In the past two and a half decades, he has had the opportunity to work with giants such as FOX, News UK, and The Guardian. The fact that companies of this caliber trust a professional like Barry is more than enough evidence of his worth. And, all of this without neglecting his great didactic vocation, which we who are interested in learning from him, appreciate.
If you want to continue growing alongside this SEO expert, you will have the opportunity to meet him at Friends of Search. There, Adams will reveal a bit of his professional history in his talk «SEO in 2013, 2023 and 2033: the more things change…»
Are you curious? Luckily, you can get to know more about his «art» by following his interesting newsletter: seoforgooglenews.com.
Gemma Fontané
Listening to Gemma Fontané is always a pleasure. Accustomed as she is to giving lectures and providing training where she pours out all of her experience and knowledge, Gemma always gives memorable moments to the audience. At the Friends of Search conference, she is sure to win over the audience once again with her presentation «How to leverage E-E-A-T to boost your international expansion.»
For Gemma, SEO and analytics are her strengths. Fortunately, in the Netherlands you will have a unique opportunity to get to know this Catalonian consultant with a lot to say.
Ana Carreira Vidal
Ana Carreira Vidal’s Twitter account (@toocoolita) is a magnificent window to look through when diving into issues on the topics of advertising, marketing, or e-commerce. Fun and entertaining, Ana always has an interesting point of view to contribute in this sector where it is not at all easy to be original and imaginative.
At this tenth anniversary of Friends of Search, she will be present and delight us all with her presentation «Incrementality: experiments for search unfolded.» At LEOlytics, we are very eager to listen to her teachings.
Kristina Azarenko
Kristina Azarenko is the founder of the Canadian agency MarketingSyrup.com. Kristina stumbled upon the world of SEO by accident. She took a course more than 10 years ago, and the content attracted her so much that she hasn’t stopped dedicating herself to this sector ever since.
Azarenko approaches the problems of her work with the mentality of a researcher and private detective: lurking and analytical. In each job, she puts her brain through the paces to find the perfect solution. Azarenko’s ability to follow the trail and her love for the profession has made her a visible leader in SEO, yielding a great reputation along the way.
In this conference, Azarenko will talk about «E-commerce internal linking: into the spider-verse.»
Beth Quigley and Brendan Almack
Wolfgang Digital agency is a highly recognized company in the digital sector, with a long list of awards that certify the quality of their services and extensive knowledge.
Both Beth Quigley and Brendan Almack are visible leaders of this rapidly advancing digital project, which boasts a team of more than 70 people.
Both of them will surprise us with the irreverent touch of their presentation, «ROAS is killing your growth!!!»
Other Speakers
The aforementioned speakers are not the only ones who will attend Friends of Search, nor are they necessarily the most reputable. At the Dutch conference, you can also see, listen, and share experiences with people as qualified as those mentioned below:
- Frederick Vallaeys will enlighten us with his talk «How to use Chat GPT, Bard, and other AI to become a better PPC marketer.»
- Simo Ahava will participate in the conference with «Help me, help you. The art of solving problems.«
- Melanie Deziel will speak about «The one KPI we should all be optimizing for.«
- Gary Illyes will explain lots in his «Live Q&A with Google & SEOS.»
- Marco Frighetto will bring his talk «First-party data & PPC: future-proof your advertising strategy.«
- Heather Physioc will contribute her knowledge with «Finding competitive advantage in the commoditized SEO industry.»
- Hollie Gibson will reveal her experience in the ASICS case study, «Going the extra mile!«
- Dan Morehead will give his conference «EURO 2024: SEO for the beautiful game.»
- Tom Pool will enlighten us with the talk «How to fix common & not so common core web vitals issues.«
- Mitch Komen will bring the case of Wehkamp in his talk «How Wehkamp is measuring the incrementality of paid search on a customer level.«
- Monica Orsino will focus on Microsoft advertising health clinics.
- Romar van der Leij will focus on legal issues through «Privacy first marketing solutions: a legal overview.«
- Michel Nienhuis and Fleur Verwijs will jointly present the conference «Omoda PPC case: the profitable growth engine.«
You can find more information about the presentations and speakers of the event by consulting the program on this page: https://friendsofsearch.com/nl/speakers/program/.
Sponsors of Friends of Search 2023
The tenth edition of Friends of Search will have the support of a good number of companies whose efforts make it possible for an event of this magnitude to continue being celebrated.
SE Ranking is one of the sponsors of this search party. In a meeting like this, the presence of an all-in-one marketing and SEO analysis tool that has more than 700,000 clients worldwide cannot be understated.
Another company that contributes to the day is Happy Horizon, a leading digital creative agency in the European scene. SEO? Yes, of course, but they also excel in branding, data analysis, user experience, and many other areas.
They are not the only organizations investing to make this project a success on its tenth anniversary. Entities such as TrueClicks, Adchieve, Merkle, and Orange Valley, among others, did not want to miss the party either.
